Besides working in oil exploration, PRIO develops a series of social projects, changing lives of a positive way. Since April 2023, for example, the company has sponsored nine Paralympic athletes: Alana Maldonado (judo), Antônio Tenório (judo), Brenda Freitas (judo), Camille Rodrigues (swimming), Diana Barcelos (rowing) , Gabriel Araújo (swimming), Julyana da Silva (discus throw), Wallace Antonio (shot put) and Wilians Silva de Araújo (judo).
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In addition to them, PRIO has former swimmer Clodoaldo Silva as an ambassador, who is among the five Brazilians with the most medals in the history of the competition. As such, PRIO is the first private Brazilian oil company with this kind of initiative.
“Team PRIO represents Brazil with excellence. We want to be part of their routine, providing the necessary support for training, travel and whatever else is needed. The objective is to allow them to dedicate themselves almost exclusively to their careers”, says Gabriel Hackme, manager of Incentive Projects and Sponsorships at PRIO.
The athletes wear a uniform made in collaboration with them with minimalist features, shades of blue and white and a graphic representation of tentacles and a skull.
“With the skull we want to convey the message of personal transformation through team spirit, in addition to being a way of having a great impact on the perception of the team by opponents. The tentacles represent the octopus, the name of the company’s first platform and an avant-garde animal mascot in PRIO’s communication”, explains Rick de Abreu, head of Creation of PRIO.
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This creative process had the strategic support of Clodoaldo Silva. In a chat with WSB, he told more about this partnership which was created last year and aims to teach customers, society and employees.
“I did some work for them and then they called me for another project, until 2024. I’m happy that they realized that I could go further and represent the company in their ideals. I hope that PRIO inspires other companies. PRIO has shown itself to be a company without prejudice, with important social messages and seeking diversity. They embraced a Paralympic project, contrary to other large companies. PRIO does it because it embraces diversity and is very confident in our potential. Our objective is to lead athletes, teaching them to behave in defeats and victories, and show employees how the corporate world is very similar to the sporting universe”, commented Clodoaldo, responsible for lighting the Paralympic Pyre in Rio-2016.
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In August 2023, PRIO launched an advertising campaign called “A Mente é Imparável” (The Mind is unstoppable, in English). This was developed to encourage athletes and was curated by Paralympic swimmer and world record holder, Daniel Dias.
Offshore course
In addition to Clodoaldo, PRIO also has former judo athlete Flávio Canto as an ambassador. Bronze medallist in Athens-2004 (73 -81 kilos), he is also one of the founders and managers of Instituto Reação. The partnership with PRIO gave rise to the Instituto Reação Offshore, which prepares young people to work in the oil and gas market.
“The partnership began with an approach to Instituto Reação a few years ago. Reação’s culture has a lot of synergy with PRIO’s culture which has been built over the years: people, results, nonconformity and boldness. These are the energies that move PRIO’s culture and speak a lot to ours. We used the archetype of the athlete and the samurai as a reference for posture and attitude and this brought us closer. We are going into the second year of the free course”, Flávio Canto told WSB.
With assets located in the Campos Basin, on the north coast of Rio de Janeiro state, PRIO was created in 2015. Its ESG (Environmental, Social and Governance) schedule also has commitments to the environment and culture. The oil company also helps to accelerate motorsport, sponsoring Porsche Carrera Cup driver Nicolas Costa, encouraging martial arts, among others.
“Our efficiency also lies in this, in supporting what really makes a difference in these people’s lives. We identify with the search for high performance and examples of overcoming, discipline and resilience”, concludes Hackme.
