Supporting sports goes beyond competitions and athletes.
It serves as a foundation for developing essential skills that also drive success in the corporate world. Discipline, resilience, teamwork, and perseverance are crucial values for both athletes and professionals navigating daily challenges in their careers.
Mauricio Almeida, General Director at Pinheiro Almeida, Pericia e Assist. Técnica Judicial and a Westhon partner, is a prime example of how sports and business are connected. He recently traveled to Navegantes, Santa Catarina, to support the duo Maria Laura and Isabel Holanda in the first stage of the Beach Volleyball Circuit, which concluded last weekend. While there, he also took the opportunity to monitor the local shipbuilding market, particularly the shipyards, one of the region’s key industries.
At the same time, WSB has another strong example of the link between sports and business: our CMO, Fernando Vilela, who balances his corporate career with his passion for cycling—something he shares daily through Café na Trilha.
“We believe sports can change lives, and supporting young talent is essential for them to reach their full potential. Initiatives like these make a difference in national sports,” says Maurício.
Sports as an Ally in the Corporate World
